SOCIAL & CREATOR STRATEGY | PARTNERSHIPS | SAMPLING
My team leads MadeGood’s social across the U.S. and Canada — building an always-on presence that brings the brand to life through culture, community, and creativity. We connect with consumers where they are through creator partnerships, trend-led content, and community-first activations like giveaways, pop-ups, and local events.
By spotlighting innovation, amplifying creators, and showing up both online and in real life, we’ve transformed MadeGood’s social from a snack feed into a movement that drives engagement, loyalty, and connection.
MadeGood Social
THE SUCCESS:
Since my team took over social and always-on content planning, MadeGood’s Instagram presence has seen incredible growth across both the U.S. and Canada. Our main account, @madegoodfoods, grew from 56,044 to 76,310 followers — a 36% increase driven by consistent storytelling, creator partnerships, and community-first activations. Meanwhile, @madegoodfoodscanada skyrocketed from just 138 followers to over 9,200, marking an extraordinary 6,609% growth. In just over two years, we’ve transformed MadeGood’s social presence into a vibrant, engaged community that reflects our brand’s energy, creativity, and connection to culture.
See what we’re up to here:
MadeGood US
MadeGood CAN