ART DIRECTION | PHOTOGRAPHY
Near You
In collaboration with Shoot Studio in Montreal, we successfully captured over 40 of Loblaw's local suppliers across Canada. I worked with Maude Chauvin to set the visual tone during visits to two farms, and she then traveled across the country to capture over 5000 shots for our channels.
Our "Near You" local program celebrated the delicious produce in our stores and honored the hardworking farmers behind it. The creative showcased authentic and stunning on-location photography with local farmers, evoking emotions of pride, love, and adventure. The imagery had a raw, imperfect feel that captured the essence of freshly harvested produce.
Below you will see how some of the creative assets came to life highlighting the growers, product and farms along with one of six educational videos.
THE SUCCESS:
Our team captured an unparalleled and diverse range of content featuring our top producers from across Canada, which we utilized across all channels. Our shopper marketing program proved to be a massive success, with all of our vendors generously covering the costs of the shots. We were pioneers in this photography approach, and our competitors were quick to follow in our footsteps. We also developed a quick and efficient system for shooting as much content as possible while visiting each producer, ensuring we maximized our efforts and delivered exceptional results.
WHAT MY TEAM DELIVERED
- Concept Development
- Art Direction
- Photographer selection
- Budgets/Quotes
- Script writing/docu style series
- Travel shoot plan across the country
WHAT WE ACHIEVED
- Over 800 hundred assets
- 6 short videos used across
paid/owned channels
- 3 year supply of content
- Local positioning in market
- Production/Shooting Efficiency