BRANDING + BRAND POSITIONING | ART DIRECTION | WEB DESIGN | WRITING
Where brand moments
are made.
Our role as The Bay's 360° marketing collective supporting the Vendor Services B2B business unit was to create a customer and client-facing brand that could effectively showcase the benefits we offer to our partners. Our objective was to define our identity and value proposition in a way that would set us apart from our competitors and make us more attractive to prospective vendors and external agency clients.
We came up with 150 names, and finally chose BAY MEDIA SERVICES to represent our newly formed collective, a place where big ideas come to life, brands thrive, partnerships grow, and we make an impact together.
In under two months, we created a new customer-facing website by leveraging our new brand platform. We were responsible for every aspect of its design, copywriting, and development.
Displayed below are some of the names, mood boards, and logos that we created during the concept phase.
THE SUCCESS:
We created and launched the Vendor Media team, brand, and website in under 2 months, powered by limitless creativity and impactful marketing solutions.
WHAT MY TEAM DELIVERED:
- Brand Positioning
- Naming
- Writing
- Tone of Voice
- Web design
- Art Direction
- Logo Development
- Animation
- Brand Guide
- Photography Direction
- Content Strategy
WHAT WE ACHIEVED:
- Built newly formed vendor media team
- Impactful, modern brand identity
- Customer facing website
- Increased vendor partnerships
- Executed over 900+ mini campaigns
- Grew revenue by 65%
- Increased profit by 77%