STORE DESIGN | ART DIRECTION | OMNICHANNEL
Sobeys Store Design and Launch Material
We forged powerful partnerships with top-tier architects, store design teams, brands, operations, signage, and merchants to orchestrate an unparalleled launch for our new flagship store at Bloor and Islington. We brought together the finest minds and resources to ensure that every aspect of the launch was executed flawlessly, delivering an unforgettable experience for our customers and setting a new standard for excellence the the Sobeys brand.
THE SUCCESS:
I spearheaded a cross-functional creative content team that developed and executed all launch materials across multiple channels. This involved overseeing the team's creative direction, drawing inspiration from store design, and executing a range of assets including digital signage, animations, store decor, P&I through targeted ads, flyers, social media, email, billboards, and even elevator installations.
WHAT MY TEAM DELIVERED:
- 360 omnichannel campaign
- Art Direction
- Digital signage strategy
- Digital signage execution
- Owned and paid media
- OOH
- Photography
- Store design consultation
WHAT WE ACHIEVED:
- Cohesive creative experience
- Heightened awareness and increased consideration
- New grand opening package for the Sobeys banner
- Cross-functional partnerships