TRENDS | CULINARY INNOVATION | CONTENT | ART DIRECTION
Taste The New Next
As a team, we were tasked with re-establishing Loblaw at Maple Leaf Gardens as the premier destination for the ultimate food experience in Canada and becoming the leading authority on Canadian cuisine and food trends.
The Success:
I led a team of creative, content, and social experts, along with food developers and culinary specialists, to produce unique food content, catchy headlines, and music that aligned with each of the food trends. Our content-focused approach, which included in-store education, food sampling, and engagement with celebrity chefs, successfully positioned Loblaw as Canada's ultimate food authority, providing an exceptional culinary experience that surpassed expectations. My personal favorite was the Jello Caesar.
WHAT MY TEAM DELIVERED:
- Creative Platform
- Art Direction
- Photography and video direction
- Recipe development
- Food trends in partnership with Mosaic
- In-store experiential set up
- POS
- Content Strategy
- Influencer strategy
WHAT WE ACHIEVED:
- A destination for food innovation
- Awareness of food trends
- Increased conversion
- Drove brand awareness
- Heightened shopping consideration
- Increased quality and assortment
- Became the culinary captains
- Exclusive launched and one of a kind experiences