SOCIAL MEDIA/INFLUENCER
Style For Every Event.
Holiday gift shopping is all about others, dressing up for the holidays is all about you.
We got people excited about the return to celebration after covid, and inspired them to shop our range of head-to-toe styles for all of their events.
We partnered with with influencers to develop creator led content for this campaign. Whether it was a sparkly soiree or intimate family gathering during the holiday season you could find the perfect head to toe style for any event at The bay.com.
The idea: Style For Every Event. Found at Hudson’s Bay stores and online.
We worked with videographers and video editors to capture social first content for owned + paid channels.
A simple studio shoot with playful props, the energy was lively, vivacious, and celebratory, capturing expressive and joyful moments.
THE SUCCESS:
By partnering with influencers, we gained their reach, while being able to engage with a different audience in a unique way. The influencers showcased different ways to help style your holiday event looks based on top brands provided by The Bay’s merchandising team but with a creator led approach.
WHAT WE ACHIEVED:
- Creator led campaign
- Expanded partnerships
- Influencer posts had a stellar performance with highest reach of about 368k and engagement of 1698 surpassing our benchmarks of 43k impressions and 630 engagement.
- Site Merchandising saw significant increases WOW in conversion across all holiday dressing site arrays. The product array page drove >90K in revenue overall.
- Tiktok performed great surpassing the benchmark # of impressions (7.7mil) with a combined total of 7.9mil impressions across first 4 weeks.
WHAT MY TEAM DELIVERED:
- Campaign platform
- Digital first campaign
- Influencer strategy
- Art Direction
- Content and video strategy