BRANDING | DESIGN | PHOTOGRAPHY | SOCIAL | FLYER
Thrifty Foods Brand Refresh
The brand had been losing what made it unique, becoming less distinctive and defined. We had the opportunity to lean into what Thrifty Foods had to offer - their people, products and community.
These distinctive and defining qualities lost ground in recent years. The brand refresh was an opportunity for us to build back equity.
We created a brand book to support our newly established tagline EAT HAPPY.
The photography is simple and honest, with minimal propping and context.
The above are a few examples of the creative coming to life. Our approach exudes an unmistakable charm and indescribable whimsy.
We recreated all of the digital signage in-store to reflect our new creative platform and overhauled the Thrifty Kitchen packaging.
We developed a new social strategy that brought smiles to our social audiences by engaging them through relevant and distinct content.
As a grocer, the importance of flyer cannot be over looked. To better serve our customers, we revamped our value propositions to align with our fresh new look and overhauled the flyer and e-flyer.
THE SUCCESS:
To achieve success, we revitalized the brand's connection with its audience by providing unmatched customer service through colleague engagement, a carefully curated hyper-local product selection, and active involvement in the communities Thrifty served. As a result, we infused the brand with a new energy, bringing back its cheerful, playful West Coast vibe and making it once again unique, relevant, and engaging for both the community and customers.
None of this would have been possible without BBDO and SJC. We were one group tapping into our collective creative strengths to bring happy to the customer.
WHAT MY TEAM DELIVERED:
- Creative Strategy in partnership with BBDO and SJC
- Brand Book
- Tone of voice
- Content Strategy
- Social Strategy
- Photography/Video approach
- Full funnel creative - 4000+ assets
- Digital Signage
- Art Direction
- Recipe Development
- Packaging
- Flyer
- Production
WHAT WE ACHIEVED:
- Cohesive brand identity (a full rebrand)
- Brand Architecture
- A new creative platform
teams in order to deliver
- A happy personality
- Trust with the customer
- Differentiation in the market
- Relevance/Local Assortment
- Increased Colleague Engagement
- Increased shopping consideration