CREATIVE | STRATEGY | ART DIRECTION | VIDEO | PHOTOGRAPHY | PROMOTION
A destination for all things home
After 2.5 years of living and working from the same spaces during COVID, we looked for ways to reimagine our homes that were once functional and unique.
We wanted to embrace the collective urge to experiment, express, and rediscover our spaces by showcasing The Bay fall home products, designed for every moment of the day.
STYLE FOR EVERY MOMENT was a movement, a call to action to look at your home with more intention. We reclaimed and revitalized our spaces showcasing top brands and highlighting key vendors throughout our spots.
We partnered with top Toronto influencers specializing in home decor, entertaining, sleep, and wellness.
This concept revolved around warm fall colors and sun-drenched imagery, inspired by the idea of a style clock and infused with the essence of autumn days.
The Fall Home Sale served as the campaign's lower funnel component, implemented across our owned and paid channels to drive conversion.
THE SUCCESS:
Our primary focus was to establish The Bay as the go-to destination for all Home-related products. To achieve this, we set fall design trends and created inspiring moments that served as a source of new Home ideas for our customers. As a result of our efforts, we successfully drove traffic to thebay.com by building a reliable and credible brand image with modern style credibility, which made it effortless for customers to decorate, entertain and discover new products. In addition to this, we expanded our vendor partnerships, contributing to the overall success of our strategy.
WHAT MY TEAM DELIVERED:
- Campaign platform
- 360 omnichannel campaign
- Creative Collaborations
- Art Direction
- Content and video strategy
- Influencer Partnerships
- Editorial Strategy
WHAT WE ACHIEVED:
- Cohesive storytelling
- New Partnerships and collaborators
- Expanded vendor partnerships
- Increased revenue participation and overall
engagement
- Heightened the level of shopping consideration in the home categories.